Blog
MAX 2025: Connecting with the Arts Community

Indianapolis, September 16–19, 2025 – VBO Tickets was proud to participate in the Midwest Arts Xpo (MAX), serving as a Silver Sponsor and hosting a Morning Mixer session for attendees. The expo brought together performing arts leaders, presenters, and service providers from across the Midwest and beyond.
Our presence at MAX reinforced VBO Tickets’ commitment to supporting performing arts organizations, festivals, museums, and touring companies with a full suite of ticketing and event management solutions. By engaging directly with industry professionals, our team was able to showcase features like assigned seating, timed ticketing, white-label embedment, and PowerQue, POS all designed to give promoters more control over their patron experience.
Building Connections and Conversation
Throughout the week in Indianapolis, the VBO team connected with dozens of presenters, agents, and arts leaders eager to learn about the latest in ticketing technology. The expo floor was alive with energy as attendees explored solutions for growing audiences, streamlining operations, and enhancing the patron experience.
Courtney Files reflected on those conversations, sharing:
“MAX created the perfect setting for meaningful conversations with presenters and producers. So many attendees were curious about how VBO’s tools can help them streamline ticketing and grow their audiences. It was exciting to see those lightbulb moments when people realized how customizable our platform really is.”
In addition, Janel Guzman emphasized the impact of being face-to-face with the community:
“Being able to connect in person with organizations across the Midwest gave us valuable insight into their challenges. MAX was not only about showcasing VBO’s solutions but also about listening and learning, so we can continue evolving our technology to serve the performing arts community.”
The VBO-sponsored Morning Mixer was another highlight, creating a welcoming space for conversation, sparking new partnerships, and inspiring ideas for the season ahead.
Looking Ahead
VBO Tickets is honored to support MAX 2025 and its vibrant constituency of presenters, producers, and arts organizations. The Midwest Arts Xpo plays a vital role in strengthening the performing arts ecosystem, and we are glad to be part of that effort. We celebrate their creativity and dedication that drives performing arts forward, and we look forward to continuing to build lasting relationships that empower organizations to serve their audiences in new and meaningful ways.
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